Why is Sustainability Important to Brightcore?
Updated: Sep 18, 2020
Brightcore Energy was founded with sustainability in mind – sustainability of our clients, of natural resources, of humans everywhere. Yes, ‘sustainability’ is a buzzword that has been trending for more than three decades, yet its relevance is only growing. Consumers are voting for sustainability with their dollars and demanding environmental action. Investors are following the same course of action. Political leaders are prioritizing climate action as they see the lives and livelihoods of people in their jurisdictions threatened by a changing planet. Brightcore is committed to making our mark on the clean energy global movement.
First, some history: where does the word ‘sustainability’ come from anyway? For about a decade, sustainability managers, directors of sustainability, and chief sustainability officers have popped up across the corporate, not-for-profit, and public sectors. The phrase ‘sustainable development’ was first used during the United Nations’ 1987 Brudlandt Commission and has since been shortened to that ‘sustainability’ buzzword. The UN’s latest nod to sustainable development is the creation of Sustainable Development Goals, now used by many to guide smart business practices on environmental factors (and often alongside social and governance factors, too).
At Brightcore, we acknowledge that sustainability engagement is growing across all sectors and extend our hands (or elbows, these days) in partnership to you – whether or not you have sustainability staff or even a plan. We want to help you create meaningful action toward this sustainable energy future while providing you with financial, aesthetic, and health benefits. Our clean energy solutions are tailored to fit the unique sustainability objectives of our clients.
A typical sustainability plan addresses energy, water, waste, health, and more. It is usually centered around the critical issues of a company (such as energy used for manufacturing and renewable materials in the case of Allbirds’ products, for example), geography, or other priority factors important to that entity. Clean energy initiatives can be the best way to reduce greenhouse gas emissions and expenses and often why companies go for those first. They also have a significant amount of notable co-benefits including increased resiliency, better air quality, and less maintenance. The beauty of energy use is that it doesn’t act in a vacuum – it affects and is affected by other disciplines in a sustainability plan. If you pull the energy thread, you’re likely to find it improving the fabric of many other sustainability initiatives.
The benefits of sustainability goal planning are plentiful. Even simply having energy initiatives put you on the path towards realizing many of those benefits.
Professionals everywhere are learning how to future-proof their assets through sustainability efforts. As the pressure rises for businesses to meet sustainability demands and policies, Brightcore helps ease the transition. Each of our energy projects is custom-designed to fit into our clients’ current and future priorities. We build strategic relationships that drive financial and health goals while moving you forward on sustainability action.
As the company grows, I joined the Brightcore team to help formalize an effort that has long existed. I’m honored, as a sustainability professional, to join Brightcore as a manifestation of our emphasis on the bigger picture sustainability considerations of our clients. With a decade of experience (on the in-house sustainability side for leading environmental advocacy organization, the Natural Resources Defense Council (NRDC) and global coworking community, WeWork) I bring the unique perspective of having worn many hats in clean energy and sustainability project execution. I’m looking forward to helping our clients achieve their broader goals.
Eileen Quigley is Director, Client Sustainability at Brightcore. She contributes to our sustainability blog, where we share insights on clean energy solutions for your business or institution, whether you have a fully formed corporate social responsibility plan or you are just starting to consider a renewable energy or energy efficiency strategy. Follow Eileen (@EcoQuig) and Brightcore (@BCEnergy) on Twitter.